TOTAL OFFICE CENTRE (MAKRO) Sales Catalogues

After a 4-way pitch in 2000, Magicmakers was appointed the sole TOC agency from day one. Handling the pre and launch phases requred a fully integrated communications campaign, encompassing press relations, trade relations, above and below-the-line advertising, ambient media, packaging design for house brands, and the fortnightly sales promotions catalogue. Over four years, Magicmakers maintained a service quality of the highest calibre, rotating two dedicated teams on this business 24/7. Last, and most vital is a mirror team at the advertiser's end. Brand managers and "buyers" put in charge of the production must be fully dedicated to scrutinising every detail on every nook of the catalogue to achieve the "zero defect" bottomline.